Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a means to enhance their data collection processes. While it requires extra technical knowledge than normal GTM and might introduce additional prices, it can bring about better precision and more reputable data
Pixel tracking makes use of a piece of code to sign up conversions on your website. It's simple to establish and less vulnerable to ad blockers.
1. A lot more accurate data
The typical method of tracking conversions on a web site, making use of pixels, is having problem with transforming browser privacy plans. This suggests that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less exact than it should be.
Server-side tracking is an extra secure choice that assists to bypass these constraints, as it's loaded from your own domain and dealt with as first-party code, suggesting it's less likely to be impacted by advertisement blockers or various other security steps. This supplies extra exact data and a more total photo of customer trips throughout channels.
Additionally, this kind of tracking enables services to track conversions beyond the website, such as phone calls and in-store check outs, which can be tough for pixel-based monitoring. This adaptability offers marketers more ownership over the data they send, and makes it simpler to adhere to different data legislations. It's also a great deal less vulnerable to fraud, as it's more difficult for deceptive actors to manipulate the system by altering the postback URL.
2. Better control over data.
Server-side monitoring allows companies to collect and enrich data before sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing experts make even more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are placed in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in data collection disturbances and unreliable outcomes. Server-side tracking enables businesses to bypass these constraints and supply precise, consistent information that is much less vulnerable to interference.
This sort of monitoring also allows organizations to track conversions that occur outside of the website, like call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adapt to these modifications.
3. Less vulnerable to performance marketing campaigns scams
Server-side tracking makes it possible for companies to manipulate information payloads before it gets to third party endpoints, improving safety and privacy. This is specifically essential as various web browsers and platforms significantly change just how they deal with cookies. As an example, in iphone 14, Safari will just provide first-party cookie data and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to capture customer data straight by yourself servers. This removes dependence on 3rd parties, which can be susceptible to violations and personal privacy infractions.
A server-side radar is a set of directions that informs your site's web server what events to tape. This information is then sent out to analytics tools like Google Analytics and Facebook Company. It's additionally used to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is a different method that utilizes a tiny piece of code on your page to collect information from customers.
4. Simpler to carry out
Server-side tracking is a data collection procedure that takes place on the website's own web server, bypassing internet browser limitations. This indicates that information accumulated by the website/app is first sent to the server where it's refined and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of data administration and offers companies more control over transmission, making it typically a lot more reputable. As a result, it's less susceptible to information obstacles caused by things like a broken connection or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the server. This enables you to have more precise data and assists make sure conformity with personal privacy laws such as GDPR. In addition, it also avoids the tracking restrictions imposed by browsers and ad blockers.