Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to enhance their data collection procedures. While it needs extra technical knowledge than normal GTM and might introduce additional costs, it can result in higher precision and even more trusted data
Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional approach of tracking conversions on an internet site, making use of pixels, is having problem with changing browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.
Server-side monitoring is an extra protected option that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's much less most likely to be impacted by ad blockers or various other safety steps. This gives a lot more precise data and an extra total picture of customer journeys throughout networks.
Additionally, this sort of monitoring allows organizations to track conversions outside of the website, such as call and in-store check outs, which can be difficult for pixel-based monitoring. This versatility offers marketing professionals much more possession over the data they send, and makes it much easier to adhere to numerous data regulations. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by altering the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated advertising and marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection interruptions and unreliable outcomes. Server-side tracking allows businesses to bypass these restrictions and give accurate, constant information that is less prone to disturbance.
This type of monitoring additionally allows services to track conversions that happen outside of the site, like call and in-store purchases. This is very important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason S2S is extra reliable for services looking for to ad optimization software adjust to these changes.
3. Less susceptible to fraudulence
Server-side tracking enables companies to adjust information hauls before it reaches 3rd party endpoints, boosting protection and privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place outside of your website.
Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather data from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that takes place on the internet site's very own web server, bypassing internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it lowers the extent of data management and gives organizations extra control over transmission, making it usually a lot more trustworthy. Consequently, it's less vulnerable to information difficulties triggered by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This enables you to have more exact information and assists ensure conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.